Beauty in Bloom
Beauty in Bloom
There has always been a strong and relevant relationship between flowers and beauty, perhaps the apparent feminine connotations flowers hold, or how for decades they have been symbolic of prettiness, is what keeps them so bound. Their use dates back centuries, providing not just aesthetic appeal but also a range of benefits for skin health. Flowers formed part of the visual language of art long before art or art history were themselves recognised as formal disciplines. So, while beauty is perhaps what springs to mind when we think of them, and in this case how/where they’re being used; flowers have maintained profound symbolic significance, globally, for millennia – and they sustain that power today.
The vibrant hues, delicate petals and intricate details make them versatile props that stylists and photographers can integrate harmoniously into compositions. Beyond their visual appeal, they can offer tactile and sensory dimensions, such details can elevate the overall aesthetic, making the image not just a visual spectacle but a sensory journey. Flowers used in beauty photography also align with the growing appreciation for natural and sustainable elements within the beauty world, with most (if not all) creatives looking to shift to a more sustainable way of working. By using flowers and natural elements within their work, it subtly hints and advocates for environmental consciousness. Flowers can play a vital role by contributing aesthetic, emotional and sensory elements to compositions. The symbiotic relationship between the delicate blooms and human forms results in visuals that transcend the ordinary.
